Business in Action, 8th Ed.
Appendix C: Information Technology
"Do you hate your voice?
"As a research scientist at Google, Margaret Mitchell helps develop computers that can communicate about what they see and understand.
"Amazon Go is being called the grocery store of the future, where lines and cashiers don't exist.
"The real strength of Artificial Intelligence lies in its ability process large and complex amounts of data far more effectively than humans.
"When you talk to an AI chatbot, who do you think writes those professional, peppy responses?
"How smart can our machines make us?
"Although artificial intelligence has become commonplace — most smartphones contain some version of AI, such as speech recognition — the public still has a poor understanding of the technology.
"Here’s a New Year’s resolution for 2018: de-clutter your digital history.
"Educator and entrepreneur Sebastian Thrun [photo, left] wants us to use AI to free humanity of repetitive work and unleash our creativity.
"Over the coming year, what will be the most important developments in disruptive technology?
"Data can be complicated, how you use it doesn't have to be.
"Being a good listener is one of the most important skills you can master if you want to advance your career and build meaningful relationships.
"A position could be an opinion, an idea, or a plan.
"We all have to negotiate in life, whether it’s asking for a bigger raise, nailing down details of a contract or even getting your kids to do their homework.
"Wharton's Peter Cappelli discusses IBM's decision to rethink its remote work policy for some employees.
"When left unchecked, not only does rampant incivility make our days more tense, it also leads to a loss of focus, a loss of productivity, a deliberate slacking off among disgruntled employees, and even serious health problems.
"Content engineering or content marketing is essentially about designing the right kinds of content that might engage consumers.
"Serial entrepreneur, angel investor, philanthropist, author and CEO of Bizzultz May McCarthy [photo, left] explains how intuition will help you achieve financial freedom.
"[Recently,] Savvy Psychologist Dr.
"What is the secret to the unparalleled success that keeps Amazon growing while so many traditional retailers are shutting their doors?
"More than a century ago, the department store magnate John Wanamaker famously complained about his inability to gauge the effectiveness of the money he spent on advertising.
Marcus Fairs reports.
"Whether you've invested in Apple's Mac line or a Windows PC, there are absolutely some worthwhile desktop apps out there to get more out of your computer," says Avery Hartmans (photo, left).
These brief podcasts focus on marketing applications of social media.