Business Communication Today, 14th Ed.
Chapter 3. Communication Challenges in a Diverse, Global Marketplace
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Drew Hendricks (photo, left) writes, "As communication technologies become steadily more comprehensive and intuitive, companies looking to expand globally in 2014 will have fewer logistical problems reaching out to other nations.
Blog On Linguistics discusses the topic.
"Time is seen in a particularly different light by Eastern and Western cultures, and even within these groupings assumes quite dissimilar aspects from country to country," writes Richard Lewis (photo, left).
Sherwood Fleming talks about "intercultural blind spots.
"The Irish playwright George Bernard Shaw once wrote, “The single biggest problem in communication is the illusion that it has taken place.
Sherwood Fleming covers Microsoft's Skype Translator.
The original resource is no longer available.
Advertisers spend nearly $2 billion a year marketing food to children and teenagers; this in-depth report by the FTC looks at how that money is spent.
"Social media offers the potential for educators and institutions to develop how they engage with students and other stakeholders and offer new services.
According to Justin Gmoser (photo, left), "If there's one thing you should get right when visiting a foreign country, it's the greeting.
"To listen with intercultural ears and see with intercultural eyes means to limit your interpretations to content and to ignore tone, body language and form, which I admit takes practice.
"Fundamentally, poor business writing is costly and leads to disastrous events.
"As a non-native speaker of English, you might often find yourself in situations like this: You’re sitting in a meeting or a teleconference, and some of the participants are native English speakers.
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