Business Communication Today, 15th Ed.
Prologue
From the folks at Strategic Communications.
"A position could be an opinion, an idea, or a plan.
"We all have to negotiate in life, whether it’s asking for a bigger raise, nailing down details of a contract or even getting your kids to do their homework.
"Wharton's Peter Cappelli discusses IBM's decision to rethink its remote work policy for some employees.
"Fear of rejection is one of the reasons people avoid public speaking.
"The image you choose to portray to others is a big reflection of your true self, but the opposite effect can also be achieved.
Read the NYTimes.
"When left unchecked, not only does rampant incivility make our days more tense, it also leads to a loss of focus, a loss of productivity, a deliberate slacking off among disgruntled employees, and even serious health problems.
"Content engineering or content marketing is essentially about designing the right kinds of content that might engage consumers.
"Serial entrepreneur, angel investor, philanthropist, author and CEO of Bizzultz May McCarthy [photo, left] explains how intuition will help you achieve financial freedom.
"[Recently,] Savvy Psychologist Dr.
"Heidi Grant Halvorson, author of No One Understands You and What to Do About It, explains why we're often misunderstood and how to fix that.
"What is the secret to the unparalleled success that keeps Amazon growing while so many traditional retailers are shutting their doors?
"Like any good businessperson, you are conditioned to network.
"Here’s the point.
"The most popular question I’ve gotten over the last 12 months is around what tools do I use to build my personal brand.
"There are thousands of different websites that you can leverage to build your own personal brand, but only a few that will give you both the reach and credibility to make a major impact.
Michael Hyatt gives his "4 steps to get your life back on track" after a major mistake.
These brief podcasts focus on marketing applications of social media.
Sponsored by Squarespace, Erin Greenawald presents the results.
Listen to the podcast by Noah Zandan (photo, left).
"In Alec Ross’s new book, The Industries of the Future, he takes a deep dive into the specific fields he believes will shape our economic future, including robotics and the codification of just about everything.
"Wharton management professor Peter Cappelli [photo, left] has spent decades studying the complicated dynamics of employment.
"Wharton's Mary-Hunter McDonnell discusses her research on social activism and corporate political clout.