Business Communication Today, 15th Ed.
Chapter 7. Digital Media
Adrienne LaFrance reports from TheAtlantic.
"Whether you're a business owner or an avid IM user, or both, here are 10 instant messaging dos and don'ts.
Will wearable technologies influence business and business communication?
"You’re trying to build (or maintain) a relationship with the people you email.
Amy Morin (photo, left) reports on the topic at Forbes.
"The funny video below digs into that very idea—and while it’ll make you laugh, it should probably also make you think about your typical email tone.
Check out this handy guide at Mashable.
A CNN iReport by Neil Nash.
Lily Herman reports.
"When you receive almost 150 work emails every day, your inbox can quickly become the bane of your existence," writes Rachel Gillett, a careers reporter at BusinessInsider.
"Twitter can be an excellent resource for your job search, introducing you to new people, organizations, ideas, and, of course, jobs.
"Columnist Jason Warnock believes spicing up your email marketing by collaborating with another brand in unexpected ways can be a win-win for both organizations.
"Despite how effective and affordable email is, there is one critical requirement for email marketing success.
Heidi Hoopes covers Google's Smart Reply.
"One of the best ways to initiate a conversation with someone you admire — whether they're in your industry or someone with an interesting career — is through a cold email," writes Richard Feloni of BusinessInsider.
"These days, email often supplements or even replaces traditional print business letters, internal memos and cover letters.
"Dealing with frustrated and angry employees is a part of a small-business owner's responsibilities.
According to John Brandon (photo, left), "One minute can make the difference between your getting fired, infuriating an investor, ticking off every employee in your company, or breaking up a relationship and your impressing a client or business partner and avoiding looking foolish (or worse).
"A single word can be the difference between success and failure of email marketing campaigns.
Lynn Gaertner-Johnston warns, "Forwarded emails can threaten professional relationships and reputations.
"These days we have replaced memos with rampant emails.
"Based on my experience working online, I find that many people do not have a good grasp on how to convey their business communication.
Lynn Gaertner-Johnston (photo, left) explains how to handle a disappointing or frustrating email.
"With all the communication tools at our fingertips today, you think it would be easy to get your point across.
"Subject lines are EVERYTHING, and they simply MUST include a benefit to the reader.