BCE7 Quick Learning Guide Ch1

According to Jacqueline Whitmore (photo, left), "When we’re young, our parents and teachers often instill the importance of saying, “thank you.

"The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant.

David Lazarus (photo, left), business columnist with the LA Times, reports.

Take a look at this article by Drake Baer of BusinessInsider.

"For some people, being appreciative comes naturally," writes Maria Elena Duron (photo, left) in a piece at Yahoo.

The original resource is no longer available.

Advertisers spend nearly $2 billion a year marketing food to children and teenagers; this in-depth report by the FTC looks at how that money is spent.

"Every company is defined by a few things: its name, logo, and brand identity.

"Social media offers the potential for educators and institutions to develop how they engage with students and other stakeholders and offer new services.

"When a plane is grounded or there are delays, customers sometimes vent their fury on Twitter.

"The secret to a loyal customer base is no secret at all: Great customer service will bring them back every time.

Ric Dragon (photo, left) gives a report on his conversation with Christi McNeill, project lead of social business and listening at Southwest Airlines.

Stephanie Walden discusses customer relationship marketing (CRM) in a piece at Mashable.

"Fundamentally, poor business writing is costly and leads to disastrous events.

"Martha had some strong comments about bloggers, yet her PR folk pitch bloggers in an attempt to tap into their influence with their audience.

"A Utah couple is suing an online merchant that fined them $3,500 for writing a negative review and sparked a financial nightmare for more than a year by reporting the alleged debt to credit rating companies.

Take a look at this summary of a Temkin Group report covering the topic.

Lynn Gaertner-Johnston (photo, left) gives us "a perfect way to show someone you care.

"As all entrepreneurs discover sooner or later, it takes more than sound business acumen to bring an idea, no matter how novel, to life.

Paul Maccabee (photo, left) is the President of Maccabee Public Relations.

"According to our internal reports, here — in no particular order — are the ten most frequent catches by our editors in your press releases: .

"Understanding your customers is an integral part of building a loyal customer base.

"Worrying is an illusory form of control.

Download this PDF file, the executive summary of Dietary Guidelines for Americans, to complete Message for Analysis 13.