Business Communication Essentials, 7th Ed.
Chapter 1. Professional Communication in Today’s Digital, Social, Mobile World
"Having a couple connections and an updated profile isn’t enough to make the most of LinkedIn.
"Thanks to tweets, texts, posts, and very short attention spans, we have become a society constantly looking for the shortest way to communicate a thought.
"Good communication is essential to managing and working in a productive and efficient workplace.
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Richard Feloni reports
"It used to be (back before the Internet, smartphones and social media) that if you wanted or needed to speak to a client, you picked up the phone – or you sent her a letter.
"You want to project confidence, competence, professionalism, and self-assurance.
According to Nick Morgan (photo, left), ".
"To stay competitive, you need to evolve with and embrace the changing times.
"What’s that you say?
"It’s our job to transform our organizations so we are ready for the future … and there’s really no way to transform without persuading.
"The good news is that businesses now have enough organizational experience with the idea of communication technology, that they are beginning to take ownership of its evolution.
"For the past few years over on the Jellyvision blog, our good pal Melanie Chapman (photo, left) has been showcasing what she calls Damn Good Communication – examples of companies solving a tricky communication challenge by being unusually creative.
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"The following are just some benefits to using your blog as a business communication tool?
"Start by writing short, declarative sentences.
"In his fourth book, "American Nations: A History of the Eleven Rival Regional Cultures in North America," award-winning author Colin Woodard [photo, left] identifies 11 distinct cultures that have historically divided the US.
Steven Benna, a writer at BusinessInsider.
Helen Coster (photo, left) presents "10 Tips for Better Business Writing.
"People pitch ideas all the time.
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"During the course of conversation, there are several tricks you can use to make your words sound more authoritative and to address your audience with greater overall confidence.
"Most of us know the standard work communication “don’ts”: Don’t swear, don’t tell racist or sexist jokes, don’t lie, don’t send the whole office an email meant for your best friend.