Business Communication Essentials, 7th Ed.
Chapter 7. Writing Routine and Positive Messages
"We all have to negotiate in life, whether it’s asking for a bigger raise, nailing down details of a contract or even getting your kids to do their homework.
"Trusting others doesn’t mean that you abdicate your responsibility as a leader.
"Wharton's Peter Cappelli discusses IBM's decision to rethink its remote work policy for some employees.
"Our culture is obsessed with happiness, but what if there's a more fulfilling path?
"When left unchecked, not only does rampant incivility make our days more tense, it also leads to a loss of focus, a loss of productivity, a deliberate slacking off among disgruntled employees, and even serious health problems.
"Content engineering or content marketing is essentially about designing the right kinds of content that might engage consumers.
"Serial entrepreneur, angel investor, philanthropist, author and CEO of Bizzultz May McCarthy [photo, left] explains how intuition will help you achieve financial freedom.
"[Recently,] Savvy Psychologist Dr.
"What is the secret to the unparalleled success that keeps Amazon growing while so many traditional retailers are shutting their doors?
Michael Hyatt gives his "4 steps to get your life back on track" after a major mistake.
These brief podcasts focus on marketing applications of social media.
Listen to the podcast by Noah Zandan (photo, left).
"In Alec Ross’s new book, The Industries of the Future, he takes a deep dive into the specific fields he believes will shape our economic future, including robotics and the codification of just about everything.
"Wharton management professor Peter Cappelli [photo, left] has spent decades studying the complicated dynamics of employment.
"Wharton's Mary-Hunter McDonnell discusses her research on social activism and corporate political clout.
"In today's job market, sending a post-interview thank you note can mean the difference between landing the job and being completely overlooked,"writes Emmie Martin and Rachel Gillett.
"Just about every industry is undergoing some level of digital disruption, and the transformation is only in its infancy, according to McKinsey Digital global leader Paul Willmott, and Jay Scanlan, leader of McKinsey’s Digital Strategy Practice.
John Eades (photo, left) offers his 10 signs at LinkedIn.
See how the equilibrium point represents a balance between supply and demand.
"McKinsey Global Institute director Jonathan Woetzel (photo, left) and MGI senior fellow Anu Madgavkar discuss the economic and ethical reasons why gender equality is a worthy goal.
"The fifth anniversary of the Dodd-Frank legislation is an opportune time to resume the debate on whether it has achieved or failed to meet its goal of overhauling U.
"In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas.
Rebecca Greenfield reports.
"Here are some ideas for making Instagram work for your business, no matter the industry.