Business Communication Essentials, 7th Ed.
Chapter 9. Writing Persuasive Messages
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"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
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"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
According to Jeff Haden (photo, left), "Perspective is a funny thing.
"If you want your big dream bad enough, read these 5 short stories.
David Lazarus (photo, left), business columnist with the LA Times, reports.
John Brandon has mastered his email inbox but "there's one thing [he's] mastered even more than that: spotting a lack of confidence.
On Point, with Tom Ashbrook, covers the topic of "verbal tics" (“I’m just saying.
Take a look at this infographic at elearninginfographics.
"This article looks at strategies you can use to ensure that your use of email is clear, effective, and successful.
Jeff Haden presents each tip and a link to the appropriate TED talk including one by Malcolm Gladwell.
Geoffrey James (photo, left) details the perfect elevator pitch.
The original resource is no longer available.
Advertisers spend nearly $2 billion a year marketing food to children and teenagers; this in-depth report by the FTC looks at how that money is spent.
Dylan Connell (photo, left) shares his "6 things you didn't know about advertising.
"Social media offers the potential for educators and institutions to develop how they engage with students and other stakeholders and offer new services.
Erinn Bucklan discusses Dale Carnegie's How to Win Friends and Influence People.