Business Communication Today, 12th Ed.
Chapter 8. Social Media
"It’s tempting to simply outsource the blog to an agency and call it a day.
"We asked a few of our more active “twitterati” Milken Educators for their thoughts, then added a handy resource guide to get you on your way.
According to Lisa Evans (photo, left), "These 8 habits are sure to alienate you on social media: .
Ramsay, the Blog Tyrant, weighs in.
"When used carefully, social media can be a useful tool rather than a distraction.
"There’s no denying the fact that social media has changed the face of marketing forever – and one of the most significant ways that it has altered the marketing landscape is the role it has played in the business sales funnel!"
"Are your visuals driving social media traffic?
"Knowledge seldom takes the place of experience.
Lee Odden (photo, left) covers the topic.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
The Lewis Model of Culture is an intriguing way of recognizing different approaches to business.
According to Todd Wasserman (photo, left), "Facebook announced that it intends to crack down on "promotional content" from brands, citing feedback on Friday from users who complained about too much hucksterism in their News Feeds.
Tessa Wegert (photo, left), gives us "a look at a selection of brands that are embracing the new capabilities of Twitter and using the platform to its full marketing potential, along with tips for ways you as a marketer can do the same for your own business.
TeachersWithApps.
"In this post, seven Twitter power users in the online marketing field share their tips for getting the most out of the popular micro-blogging platform.
This website offers a wealth of advice on producing quality videos.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
Lee Odden (photo, left) covers the topic.
"Knowledge seldom takes the place of experience.
Dianne Gottsman (photo, left) advises, "As you set out 2014 with fresh goals and resolutions, don't overlook your social media profiles and activity.
The Lewis Model of Culture is an intriguing way of recognizing different approaches to business.
"You only have few seconds to capture their attention before your message gets drowned in the sea of updates.