Business in Action, 8th Ed.
Chapter 13: The Art and Science of Marketing
"Launching a product is hard to do," says Drake Baer of BusinessInsider.
From Snopes.
The original resource is no longer available.
Advertisers spend nearly $2 billion a year marketing food to children and teenagers; this in-depth report by the FTC looks at how that money is spent.
Talia Wolf (photo, left) asks, "Have you ever thought about the effect the color of your landing page has on your users?
"Every company is defined by a few things: its name, logo, and brand identity.
Dylan Connell (photo, left) shares his "6 things you didn't know about advertising.
"Social media offers the potential for educators and institutions to develop how they engage with students and other stakeholders and offer new services.
"Fundamentally, poor business writing is costly and leads to disastrous events.
"The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone has been named the 2013 Financial Times and Goldman Sachs Business Book of the Year.
"As social media and online marketing become more prevalent, we are starting to see some really interesting and creative marketing ideas.
Download this PDF file, the executive summary of Dietary Guidelines for Americans, to complete Message for Analysis 13.
BusinessWriting.
Download the Dietary Guidelines for Americans for use in preparing your solution for Case 5.
Download this PDF file, the executive summary of Dietary Guidelines for Americans, to complete Message for Analysis 13.
Download this PDF to complete Case 11.
Follow LinkedIn’s etiquette guide for students and recent graduates to increase your response rate and to maintain positive networking connections.
This document describes several intriguing new examples of social networks designed exclusively for members of certain professions or industries.
Seth Godin says, "The best marketers, of course, use the needle and the vise at the same time.
If the human brain sees a million images per day and can instantly identify them, why couldn't software do that, too?
This 20-page colorfully illustrated document could be used as an electronic handout.
Recent research by Ben L.
A guide to the things an instructor new to blogging should know.