Business Communication Today, 14th Ed.
Prologue
"It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens.
"Those who succeed in their careers are those who are willing to apply a critical eye to themselves.
"Just about every industry is undergoing some level of digital disruption, and the transformation is only in its infancy, according to McKinsey Digital global leader Paul Willmott, and Jay Scanlan, leader of McKinsey’s Digital Strategy Practice.
"So, how do you know if your personal branding is a hit or a miss?
Download the guide from LinkedIn here or click on the image to the left.
Julie Bawden Davis (photo, left) reports on the trend.
See how the equilibrium point represents a balance between supply and demand.
"'I had never done tech.
"McKinsey Global Institute director Jonathan Woetzel (photo, left) and MGI senior fellow Anu Madgavkar discuss the economic and ethical reasons why gender equality is a worthy goal.
"The fifth anniversary of the Dodd-Frank legislation is an opportune time to resume the debate on whether it has achieved or failed to meet its goal of overhauling U.
"In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas.
"Discovering and implementing your company's brand identity isn't as complicated as it may appear.
"Here are some ideas for making Instagram work for your business, no matter the industry.
"This week our podcast is with David Allen, author of the classic productivity guide Getting Things Done.
According to Jon Parrish, "I now live by the rule of “Goo-diligence.
Ken Lin (photo, left) writes about how he approached branding for his company Credit Karma.
Cheryl Conner (photo, left) reports on the Ripoff Report and what to do if one strikes your business.
"But, as you may have noticed, a lot of people are trying to tell stories these days.
"What does it take to get ahead?
"See the fascinatingly morbid graphic below from Who Is Hosting This?
"Brand yourself before others brand you.
Listen to this podcast.
Listen to this podcast.