Business Communication Today, 14th Ed.
Prologue
Julie Bort (photo, left) covers the seamier side of reputation management.
"With the growth of such customer review sites as Yelp and TripAdvisor, and e-commerce sites like eBay, anyone with access to the Internet can potentially make or break a company's reputation.
We're seeing more and more recruiters use the web as a place to search for talent and conduct employment background searches.
There are four things that the most successful professionals have in common.
I developed a more practical list addressing the basic To-DON’T when it comes to maximizing your potential that was inspired from my working with different students and listening to their concerns post graduation.
When someone earnestly complements you, how does it make you feel?
Here is a fun online infographic creator introduced to us by Jacob Share in a post at PersonalBrandingBlog.
Are you building a database of prospects or friends?
In creating your personal brand, it’s important that you have a story.
We all want to express our individual selves, be it in person or online.
Whether you’re looking to increase awareness of your personal brand, drive traffic to your website, increase opt-ins, or find new leads, success lies in creating a compelling, consistent message and approaching your audience from multiple angles to circumvent the unrelenting, ambient noise of the competition.
Roger Parker (photo, left), writing for PersonalBrandingBlog.
Donald Todrin (photo, left), writing for the Entrepreneur section of BusinessInsider.
Heather Huhman takes a look at the online reputation tools asking, "Do they really serve a purpose?
"We’re all somewhere on this list," writes Jacob Share (photo, left) for JobMob.
Download the Dietary Guidelines for Americans for use in preparing your solution for Case 5.
Download this PDF file, the executive summary of Dietary Guidelines for Americans, to complete Message for Analysis 13.
Download this PDF to complete Case 11.
Follow LinkedIn’s etiquette guide for students and recent graduates to increase your response rate and to maintain positive networking connections.
This document describes several intriguing new examples of social networks designed exclusively for members of certain professions or industries.
Seth Godin says, "The best marketers, of course, use the needle and the vise at the same time.
The second episode, where Dan takes a student and remodels her brand from head to toe.
If the human brain sees a million images per day and can instantly identify them, why couldn't software do that, too?