Business Communication Today, 14th Ed.
Chapter 10. Writing Routine and Positive Messages
More and more companies rely on the social web to influence customers before the sale and support them after; these statistics explain why social help is becoming so pervasive.
BusinessWriting.
To ensure your thank you letter stands out from the competition after an interview, it's important to rethink how you approach writing it.
Which buzzword do you think leads the list of most overused words in PR put out by the folks at Francis Moran & Associates?
Most advice is terrible.
Ronnie Citron-Fink (photo, left) is "longing for a different tactile communicative experience – one that puts pen to paper.
Donald Todrin (photo, left), writing for the Entrepreneur section of BusinessInsider.
Laura Labovich (photo, left), contributor to Careerealism.
Jen Bilik (photo, left) presents a very good case for walking away from screens for a time to just put pen to paper.
"Every day, we make decisions that have good or bad consequences for our future selves.
"Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands.
As a business communication instructor, it's important to teach your students how to write specifically for social media and digital communication.
Download the Dietary Guidelines for Americans for use in preparing your solution for Case 5.
Download this PDF file, the executive summary of Dietary Guidelines for Americans, to complete Message for Analysis 13.
Download this PDF to complete Case 11.
Follow LinkedIn’s etiquette guide for students and recent graduates to increase your response rate and to maintain positive networking connections.
This document describes several intriguing new examples of social networks designed exclusively for members of certain professions or industries.
Seth Godin says, "The best marketers, of course, use the needle and the vise at the same time.
Politicians are strange creatures, says politician Omar Ahmad.
About This Talk
In this deceptively simple 3-minute talk, Dr.
Learn the proper way to write instructions.
Get a fascinating, behind-the-scenes look at a new business, Artisan Flavors Ice Cream, and how its owner is exclusively using social media and electronic communication for promotion, including videos (YouTube), podcasts (iTunes), press releases (PRNewswire), maps (Google), photos (Flickr), conversations (Twitter, Facebook), blogs (WordPress), and reviews (Yelp).
Jeff Hayzlett, Chief Marketing Officer & Vice President - Eastman Kodak Company, discusses how Kodak leverages social media.
Learn the latest statistics and trends about social media.
Because of the social media revolution and electronic communication revolution, what is being taught in a typical business course should be changing.