Business Communication Today, 14th Ed.
Chapter 9. Visual Media
Shane Jones at HubSpot.
"Like many of you, I am a trained marketer and a DIY designer," begins Brittany Leaning (photo, left) in a piece at Hubspot.
"Visual communication is a tricky endeavor, because it involves a language that is only partially understood as well as mysterious and complex brain processes.
"Our focus has shifted from Social Media to VISUAL Social Media.
Stem vs.
"Videos and photos are more likely to get clicked and shared on social media.
"This article takes a look at the rise of visual content - and why 2014 will be the year of visuals.
"In this post, we will dig deep into some statistics and facts to further convince of why eLearning developers should embrace visuals when creating their courses," writes Karla Gutierrez in a piece at ShiftLearning.
The original resource is no longer available.
This brief presentation explains the key points to look for in a balance sheet.
See how researchers segment shoppers based on why, when, and how they shop.
See why carefully identifying target markets is such a crucial aspect of marketing strategy.
Get insider advice on reaching today’s online shoppers.
According to Carrie Cousins (photo, left), "Text is not an afterthought in the design process.
According to Pamela Wilson, "Your website is like a dark cave.
In this video the editors at Wipster interview key people in the industry.
"According to Fast Company, Instagram is becoming an important part of the hiring process for some employers, especially in more creative fields.
Jerry Saltz covers the topic at Vulture.
This video presentation by Professor Patricia Jenkinson describes the process of perception and helps explain why we each perceive the world in a unique way.
"Professionals of any level and in any industry can benefit from having their own site, and if you set it up right and maintain it, you can get it to the top of the search results page," writes Richard Feloni in a piece featured at BusinessInsider.
Catherine Rampell (photo, left) is an economics reporter at The New York Times.
"It's estimated that 2% of the world's population suffers from face blindness, or prosopagnosia, a neurological condition preventing people from recognizing faces.
"The big upside of Instagram for companies is the ability to easily develop a communication strategy about their products and services that is by essence more direct and engaging than that of their website, which tends to be more institutional and corporate," writes François Mathieu at Pikock.