Business in Action, 9th Ed.
Chapter 12: The Art and Science of Marketing
Everyone can be creative.
"Most of the time finding a new job is about who you know and your networking strategies.
"In the very first episode of Read Ink, I explain the difference between proofreading and editing, and how those two processes should be done individually for a stronger overall manuscript.
"[In August], cashierless store Zippin opened its doors to customers in San Francisco for the first time, beating Amazon Go to become the first cashierless store in the city.
"Without realizing it, we're fluent in the language of pictures, says illustrator Christoph Niemann.
"We celebrate bold entrepreneurs whose ingenuity led them to success, but what happens to those who fail?
"Advice from 7 TED speakers on creating better connections.
"On any given day we're lied to from 10 to 200 times, and the clues to detect those lies can be subtle and counter-intuitive.
"[Recently,] a ribbon was cut in Gluckstadt, Mississippi.
"Many artificial intelligence researchers expect AI to outsmart humans at all tasks and jobs within decades, enabling a future where we're restricted only by the laws of physics, not the limits of our intelligence.
"As a research scientist at Google, Margaret Mitchell helps develop computers that can communicate about what they see and understand.
"Thinking too much isn't just a nuisance.
"What’s your point of view?
"Digital creator Dylan Marron has racked up millions of views for projects like "Every Single Word" and "Sitting in Bathrooms With Trans People" -- but he's found that the flip side of success online is internet hate.
"If good brands don't communicate exactly what the company does up front, they quickly make themselves synonymous with those products or services.
"In this clip Mark Powell provides best practice tips for opening and closing presentations.
"We get stronger, not weaker, by engaging with ideas and people we disagree with, says Zachary R.
"Meet a new leader in Introduction to Business: Business in Action.
According to John Baldoni (photo, left), "A leader’s legacy is a sum of pluses and minuses.
"We already live among robots: tools and machines like dishwashers and thermostats so integrated into our lives that we'd never think to call them that.
Tamara Kleinberg observes fellow customers complaining to her but not to the customer service agent and asks if your business is experiencing the same phenomenon.
"Learn tips and techniques from amateur turned professional filmmakers.