Business in Action, 9th Ed.
Appendix C: Information Technology
Check out the infographic at ELearningInfographics.
"When left unchecked, not only does rampant incivility make our days more tense, it also leads to a loss of focus, a loss of productivity, a deliberate slacking off among disgruntled employees, and even serious health problems.
"Thanks to artificial intelligence (AI) and machine learning, we’re about to enter a new era for communications in the workplace," writes Pam Bednarczyk (photo, left).
"Content engineering or content marketing is essentially about designing the right kinds of content that might engage consumers.
"Artificial intelligence scares people—excessively so .
"The World Economic Forum (WEF) has said we are on the brink of a “Fourth Industrial Revolution” that will blur the lines between the physical, digital and biological spheres.
"Serial entrepreneur, angel investor, philanthropist, author and CEO of Bizzultz May McCarthy [photo, left] explains how intuition will help you achieve financial freedom.
"I'm not that old, but I went to high school in a time before Facebook, before Google became a verb.
"With massive amounts of computational power, machines can now recognize objects and translate speech in real time.
Chris Weller presents the 18 spaces - as a one page presentation, or as a slide show.
"Since everyone seems to be talking about AI broadly, we focused our predictions this year on what we see happening with communications and AI.
"[Recently,] Savvy Psychologist Dr.
"What is the secret to the unparalleled success that keeps Amazon growing while so many traditional retailers are shutting their doors?
"More than a century ago, the department store magnate John Wanamaker famously complained about his inability to gauge the effectiveness of the money he spent on advertising.
Marcus Fairs reports.
"Whether you've invested in Apple's Mac line or a Windows PC, there are absolutely some worthwhile desktop apps out there to get more out of your computer," says Avery Hartmans (photo, left).
Anna Bruce-Lockhart reports on 3D printing in this article from the World Economic Forum.
These brief podcasts focus on marketing applications of social media.
"Last year, Dido Harding [photo, left] found herself having to deal with one of Britain’s worst ever cyber attacks.
Listen to the podcast by Noah Zandan (photo, left).
"In Alec Ross’s new book, The Industries of the Future, he takes a deep dive into the specific fields he believes will shape our economic future, including robotics and the codification of just about everything.
"Wharton management professor Peter Cappelli [photo, left] has spent decades studying the complicated dynamics of employment.
"Wharton's Mary-Hunter McDonnell discusses her research on social activism and corporate political clout.
"Just as your home is, in some sense, a reflection of you, a company’s office says a lot about its culture.
