Excellence in Business Communication, 13th Edition
Chapter 10. Writing Negative Messages
"In the very first episode of Read Ink, I explain the difference between proofreading and editing, and how those two processes should be done individually for a stronger overall manuscript.
"Without realizing it, we're fluent in the language of pictures, says illustrator Christoph Niemann.
"We celebrate bold entrepreneurs whose ingenuity led them to success, but what happens to those who fail?
"Advice from 7 TED speakers on creating better connections.
"On any given day we're lied to from 10 to 200 times, and the clues to detect those lies can be subtle and counter-intuitive.
"The customer service mistake that nearly every business makes, over and over again, is to treat every customer the same.
"The businesses that are best loved by customers tend to be ones that make them feel smart, competent, in control.
"Many artificial intelligence researchers expect AI to outsmart humans at all tasks and jobs within decades, enabling a future where we're restricted only by the laws of physics, not the limits of our intelligence.
"As a research scientist at Google, Margaret Mitchell helps develop computers that can communicate about what they see and understand.
"Thinking too much isn't just a nuisance.
"When things go south, it’s the job of the CEO or leader to own it, apologize and connect with their audience (customers) to overcome it.
"What’s your point of view?
"Digital creator Dylan Marron has racked up millions of views for projects like "Every Single Word" and "Sitting in Bathrooms With Trans People" -- but he's found that the flip side of success online is internet hate.
"In this clip Mark Powell provides best practice tips for opening and closing presentations.
"We get stronger, not weaker, by engaging with ideas and people we disagree with, says Zachary R.
"Meet a new leader in Introduction to Business: Business in Action.
Take a look at the infographic.
According to John Baldoni (photo, left), "A leader’s legacy is a sum of pluses and minuses.
"We already live among robots: tools and machines like dishwashers and thermostats so integrated into our lives that we'd never think to call them that.
"Learn tips and techniques from amateur turned professional filmmakers.
"We'll go to the doctor when we feel flu-ish or a nagging pain.
"YouTube Video Production and Video Editing Tips for Business, Social Media Marketing World 2017: YouTube Video Production from Idea to Execution.
"Predictable Success author Les McKeown [photo, left] understands why some business founders find the “startup mentality” so appealing.