Business Communication Today, 13th Ed.
Chapter 7. Digital Media
Lynn Gaertner-Johnston (photo, left) explains how to handle a disappointing or frustrating email.
"With all the communication tools at our fingertips today, you think it would be easy to get your point across.
"Subject lines are EVERYTHING, and they simply MUST include a benefit to the reader.
"I know, I know, your manager can be the worst.
"A breakdown of when to email, when to pick up the phone and how to manage your inbox.
Staples presents 7 reasons why you should be using email in your marketing.
"Email etiquette is tricky.
"We complain about the digitalization of communication, yet it seems like this is the future.
"Copying someone on an email can be helpful or work against you.
"Video marketing is exploding in popularity, and with good reason: According to a report from Vidyard, more than 70% of marketers say that video produces conversions better than any other type of content.
According to Travis Bradberry (photo, left), "Email strips a conversation bare.
Jessica Stillman (photo, left) presents a solution for the "massively overstuffed inbox" courtesy of Brad Feld.
"The number of unread emails in my inbox recently reached an all-time high," says Jacquelyn Smith of BusinessInsider.
"An annual report by The Open University said the current key challenge for education specialists is to engage thousands of learners in productive discussions while learning in a collaborative, online environment.
"A Salem College faculty member last semester took an uncompromising approach to curbing syllabus and inbox bloat: Why not ban most student emails?
"What does it take to avoid alienating the very people with whom we’re hoping to connect?
"As mobile work styles become increasingly popular, odds are you’re going to wind up hosting a video conference or webinar sometime in the near future.
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