Business Communication Today, 13th Ed.
Chapter 7. Digital Media
Staples presents 7 reasons why you should be using email in your marketing.
"Email etiquette is tricky.
"We complain about the digitalization of communication, yet it seems like this is the future.
"Copying someone on an email can be helpful or work against you.
"Video marketing is exploding in popularity, and with good reason: According to a report from Vidyard, more than 70% of marketers say that video produces conversions better than any other type of content.
According to Travis Bradberry (photo, left), "Email strips a conversation bare.
Jessica Stillman (photo, left) presents a solution for the "massively overstuffed inbox" courtesy of Brad Feld.
"The number of unread emails in my inbox recently reached an all-time high," says Jacquelyn Smith of BusinessInsider.
"An annual report by The Open University said the current key challenge for education specialists is to engage thousands of learners in productive discussions while learning in a collaborative, online environment.
"A Salem College faculty member last semester took an uncompromising approach to curbing syllabus and inbox bloat: Why not ban most student emails?
"What does it take to avoid alienating the very people with whom we’re hoping to connect?
"We need new rules on when you should text, when you should call, when you should email," writes Nicholas Carlson (photo, left).
"We asked career, email, and marketing experts to offer their best tips for crafting the perfect email subject line.
The Lewis Model of Culture is an intriguing way of recognizing different approaches to business.
"Do you know how you sound in emails?
Matt Rosoff makes the case at BusinessInsider.
This website offers a wealth of advice on producing quality videos.
"We need new rules on when you should text, when you should call, when you should email," writes Nicholas Carlson (photo, left).
The Lewis Model of Culture is an intriguing way of recognizing different approaches to business.
John Brandon has mastered his email inbox but "there's one thing [he's] mastered even more than that: spotting a lack of confidence.
"There are so many interesting facts and numbers in the world of presentations, this infographic could be 5 times the size.
"It’d [be] easy to bash PowerPoint, especially given the poor uses we see all too often .
According to Karla Guiterrez, "eLearning professionals are often over-confident about a course’s ability to capture an audience’s attention and engage users with its content.
"This article looks at strategies you can use to ensure that your use of email is clear, effective, and successful.