Business Communication Today, 13th Ed.
Chapter 8. Social Media
"In this article you’ll discover recent findings on how brands, consumers and marketers are using YouTube today.
"In this article you’ll discover six tips to get your business started on social media.
"What are the rules of data visualization, a practice that draws on research into cognitive theory, graphical perception, statistics and journalism?
"In this article you’ll find insights to help you decide whether your visual content campaigns should be on Snapchat or Instagram.
Take the interactive quiz.
Gerald Kane, guest editor with MIT's Sloan Management Review, interviews Carlos Dominguez (photo, left) on the topic.
"In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas.
"The following are just some benefits to using your blog as a business communication tool?
"Google partnered with Twitter earlier this year and in May formally announced it would be showing tweets in search results.
See the infographic.
"Some call it writer’s block, others just chalk it up to a lack of inspiration.
Staples presents 7 reasons why you should be using email in your marketing.
"Follow these steps to land your dream job: .
"I see it often: Businesses hire a blogger, or rely on an existing employee to spearhead their content strategy.
"Your body language speaks volumes about your mood and attitude.
"Even your best ideas mean nothing if no one listens to you.
"Over the past decade, marketers have increasingly turned to social-media networks like Facebook and Twitter to create buzz around their products.
"Japan is known for its complex rules for social behavior.
Aaron Lee presents tips from 31 experts on social media.
"Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate," writes Justin Lafferty in a piece at AdWeek.
Pam Neely (photo, left) at Scoop.
"Ready to boost your productivity and get better blog posts?
Ian Cleary (photo, left) presents his 19 tips.