Business Communication Today, 13th Ed.
Chapter 8. Social Media
"It’s tempting to simply outsource the blog to an agency and call it a day.
"We asked a few of our more active “twitterati” Milken Educators for their thoughts, then added a handy resource guide to get you on your way.
According to Lisa Evans (photo, left), "These 8 habits are sure to alienate you on social media: .
"As mobile work styles become increasingly popular, odds are you’re going to wind up hosting a video conference or webinar sometime in the near future.
Ramsay, the Blog Tyrant, weighs in.
"When used carefully, social media can be a useful tool rather than a distraction.
"There’s no denying the fact that social media has changed the face of marketing forever – and one of the most significant ways that it has altered the marketing landscape is the role it has played in the business sales funnel!"
Download the Dietary Guidelines for Americans
Download DietaryGuidelines2010 to complete Case 12-24.
Download DietaryGuidelines2010 to complete Case 12-26.
"Are your visuals driving social media traffic?
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"Knowledge seldom takes the place of experience.
Lee Odden (photo, left) covers the topic.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
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