"Popular social networks are notoriously careful to not alienate their users, helping ensure that your ads won’t come off as overly intrusive and tiresome.

Chris Lake (photo, left) offers his advice at SearchEngineWatch.

"Think it’s easy to leverage social media to provide customer service to customers?

Knowledge @ Wharton covers the case of Turing Pharmaceutical's CEO Martin Shkreli (photo, left).

"In a recent Better Business Writing class, several participants had a challenge that most of us have: They could not get readers to respond to everything they requested in their emails.

"Here’s what the experts predict will be the top social media trends in 2016: .

"Email etiquette continues to be one of the most requested topics at our seminars.

Adrienne LaFrance reports from TheAtlantic.

According to Christina Baldassarre (photo, left), "Being aware of what is perceived positively on social media is key to a successful personal brand.

"Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves.

"Whether you're a business owner or an avid IM user, or both, here are 10 instant messaging dos and don'ts.

"Profile avatars grace the profiles and pages of countless social media networks and are constantly interpreted by others - whether we want it or not.

Will wearable technologies influence business and business communication?

"You’re trying to build (or maintain) a relationship with the people you email.

Kathleen Chaykowski has the details at Forbes.

Amy Morin (photo, left) reports on the topic at Forbes.

"The funny video below digs into that very idea—and while it’ll make you laugh, it should probably also make you think about your typical email tone.

"Is your company producing relevant, useful content?

Check out this handy guide at Mashable.

A CNN iReport by Neil Nash.

Lily Herman reports.

"How is it that some bloggers are able to create and grow large blogging empires, while others are met with constant failures?

"When you receive almost 150 work emails every day, your inbox can quickly become the bane of your existence," writes Rachel Gillett, a careers reporter at BusinessInsider.

"Twitter can be an excellent resource for your job search, introducing you to new people, organizations, ideas, and, of course, jobs.

"Columnist Jason Warnock believes spicing up your email marketing by collaborating with another brand in unexpected ways can be a win-win for both organizations.