Business Communication Essentials, 8th Ed.
Chapter 7. Writing Routine and Positive Messages
"In her new book "The Essentials Of Business Etiquette," Barbara Pachter (photo, left) writes about the specific skills professionals need to understand when presenting themselves in a business setting," writes Vivian Giang.
Ric Dragon (photo, left) gives a report on his conversation with Christi McNeill, project lead of social business and listening at Southwest Airlines.
Stephanie Walden discusses customer relationship marketing (CRM) in a piece at Mashable.
"In a world rich with social platforms to express oneself, good listeners are a rare species," writes Shreya Roy in a piece for EconomicTimes.
"It's estimated that 2% of the world's population suffers from face blindness, or prosopagnosia, a neurological condition preventing people from recognizing faces.
"A compilation of 25 basic styles of blogging from award winning blogger and author of Personality Not Included, Rohit Bhargava (photo, left).
Here is a Dave Paradi SlideShare presentation "based on ideas in his Present It So They Get It.
"A Utah couple is suing an online merchant that fined them $3,500 for writing a negative review and sparked a financial nightmare for more than a year by reporting the alleged debt to credit rating companies.
Take a look at this summary of a Temkin Group report covering the topic.
Lynn Gaertner-Johnston (photo, left) gives us "a perfect way to show someone you care.
"Understanding your customers is an integral part of building a loyal customer base.
"Worrying is an illusory form of control.
"Pronunciation is the ugly sister of language teaching, coming way behind vocabulary and grammar.
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More and more companies rely on the social web to influence customers before the sale and support them after; these statistics explain why social help is becoming so pervasive.
To ensure your thank you letter stands out from the competition after an interview, it's important to rethink how you approach writing it.
Most advice is terrible.
Ronnie Citron-Fink (photo, left) is "longing for a different tactile communicative experience – one that puts pen to paper.
Laura Labovich (photo, left), contributor to Careerealism.
Jen Bilik (photo, left) presents a very good case for walking away from screens for a time to just put pen to paper.
David Berkowitz explains the differences between Google+ and Facebook.
"Every day, we make decisions that have good or bad consequences for our future selves.
"Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands.
An overview to social networking sites & their usage for job search.
As a business communication instructor, it's important to teach your students how to write specifically for social media and digital communication.