Business Communication Essentials, 8th Ed.
Chapter 10. Understanding and Planning Reports and Proposals
When writing online, how can you appeal to readers’ emotions on a business-oriented site?
This is the last in our three-part Business English Podcast series on cold calling.
Here's an infographic on how, when, and where people share content.
Ever wonder about the work of a website's or blog's comment moderator?
"People are busy.
Listen in on this corporate training session regarding ethical issues in social media.
MTV turns 25 this year, and CEO Judy McGrath is organizing a "digital Marshall plan" just in time for the party.
Listen to this podcast.
Listen to this podcast.
Download and watch this presentation in slide show mode.
Click below to listen to this podcast.
Click below to listen to this podcast.
Click below to listen to this podcast.
Click below to listen to this podcast, which is the introduction of a presentation to college seniors.
The hosts of this podcast discuss recent examples of ethics and ethical lapses in using social media.
In this podcast interview, entrepreneur Willy Franzen describes a fascinating experiment he conducted in which job seekers used advertising on Facebook to target specific employers.
In this podcast interview, entrepreneur Willy Franzen describes a fascinating experiment he conducted in which job seekers used advertising on Facebook to target specific employers.
Here is the Quick Learning Guide for Chapter 9.
This brief PowerPoint presentation identifies the different types of emotional appeals and helps you select the most-effective appeal for any marketing or sales message.