Excellence in Business Communication, 11th Edition
Chapter 9. Writing Negative Messages
"Nicole Russo (photo, left), stylist and founder of Let's Get You, helps people realize their full potential and become the person they want to be through their style.
"Producing a short film requires an individual to collect money, budget the project and take care of all organization aspects.
"Best Buy, Home Depot, Victoria's Secret, and a host of other retailers are discreetly tracking how often shoppers return purchases and, in some cases, punishing people who are suspected of abusing their return policies.
"Tax forms, credit agreements, healthcare legislation: They're crammed with gobbledygook, says Alan Siegel, and incomprehensibly long.
"We believe we should work hard in order to be happy, but could we be thinking about things backwards?
"Career analyst Dan Pink examines the puzzle of motivation, starting with a fact that social scientists know but most managers don't: Traditional rewards aren't always as effective as we think.
"Managing a business crisis has become increasingly challenging in the world of 24-hour news and Twitter.
"Ever wondered why it's called "7UP"?
"Dave Isay [photo, left] opened the first StoryCorps booth in New York’s Grand Central Terminal in 2003 with the intention of creating a quiet place where a person could honor someone who mattered to them by listening to their story.
"In our louder and louder world, says sound expert Julian Treasure, "We are losing our listening.
"One could argue that slang words like ‘hangry,’ ‘defriend’ and ‘adorkable’ fill crucial meaning gaps in the English language, even if they don't appear in the dictionary.
"In this soaring demonstration, deaf percussionist Evelyn Glennie illustrates how listening to music involves much more than simply letting sound waves hit your eardrums.
"In an exclusive preview of his book The Stuff of Thought, Steven Pinker looks at language and how it expresses what goes on in our minds -- and how the words we choose communicate much more than we realize.
"As a research scientist at Google, Margaret Mitchell helps develop computers that can communicate about what they see and understand.
"Amazon Go is being called the grocery store of the future, where lines and cashiers don't exist.
"In Strategic Communication class, 4 MBA students share information and techniques on gender related communication barriers.
"This talk was given at a local TEDx event, produced independently of the TED Conferences.
Watch the YouTube video by Diane DiResta.
"We've heard a lot of rhetoric lately suggesting that countries like the US are losing valuable manufacturing jobs to lower-cost markets like China, Mexico and Vietnam -- and that protectionism is the best way forward.
"Think about the people at work who are part of your network — the individuals who help you improve your performance or provide you with emotional support when you are going through a tough spell.
"Psychologist Susan David [photo, left] shares how the way we deal with our emotions shapes everything that matters: our actions, careers, relationships, health and happiness.
"How smart can our machines make us?
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