Business Communication Today, 15th Ed.
Chapter 8. Social Media
I want to talk about the transformed media landscape, and what it means for anybody who has a message they want to get out to anywhere in the world.
Get a fascinating, behind-the-scenes look at a new business, Artisan Flavors Ice Cream, and how its owner is exclusively using social media and electronic communication for promotion, including videos (YouTube), podcasts (iTunes), press releases (PRNewswire), maps (Google), photos (Flickr), conversations (Twitter, Facebook), blogs (WordPress), and reviews (Yelp).
Howard Rheingold talks about the coming world of collaboration, participatory media and collective action, and how Wikipedia is really an outgrowth of our natural human instinct to work as a group.
Social Media Revolution: Is social media a fad, or is it the biggest shift since the Industrial Revolution?
A simple procedure for setting up an RSS aggregator.
This 36-slide, illustrated presentation explains the difference between Web 1.
(To complete the exercises in Chapter 13, copy the text below and paste it into your word processor.
See how to create a podcast using the free Audacity software.