Business Communication Today, 15th Ed.
Chapter 8. Social Media
[caption id="attachment_11573" align="alignleft" width="300"] #image_title[/caption]In the digital age, business communication is undergoing a radical transformation, driven by an unlikely force: internet memes.
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"There are many different reasons why you might want to influence people.
"Do you like curly fries?
"We’ve collected real stories about candidates who were well on their way to snagging a new role, but didn’t, all or at least in part because of a social media post (or posts) someone on the hiring side found during the vetting process.
"Behavior plays a major role in new targeting options on LinkedIn.
"As a TV meteorologist, Emily Sutton has been on the receiving end of negative comments for a decade.
"Perhaps you've seen text or image buttons on various websites inviting you to "subscribe via RSS.
"Getting on to every single social media platform (and there are a lot these days!) can distract and disengage your followers," writes Kara Perez (photo, left) in an article at Due.
"Take this FEMA quiz to test your knowledge on social media’s role in emergency management.
As 2018 enters its last two months, take a look at this 2018 social media report to see how it's held up.
"The vast majority of evidence suggests that our smartphones are not uniformly harmful, and in some cases, they may be a force for good.
"The next time you’re standing at the edge of a scenic cliff or on top of a waterfall, take care before snapping a quick selfie.
"Use your social-media channels to deliver remarkable customer experiences, develop deeper relationships, and produce content they want to devour.
This in-depth guide based on extensive research tells you what works and what doesn't.
"Keeping up with social media seems like an impossible task some days.
"Artificial intelligence (AI) is already becoming entrenched in many facets of everyday life, and is being tapped for a growing array of core business applications, including
predicting market and customer behavior, automating repetitive tasks and providing alerts when things go awry.
"Use of technology, especially social networking, has been shown to influence professor-student relationships.
Matthew Lynch reports at TheTechEdvocate.
"How to fix the most common blogging bloopers.
"An infographic by film editing simplifiers Filmora lists nine trends to keep an eye on in the coming year.