Business Communication Essentials, 7th Ed.
Chapter 9. Writing Persuasive Messages
"I'm an average guy trying to become better in both my work and home life.
"Let's say you want to ask your boss for a raise, one that puts you at $100,000," writes Drake Baer (photo, left) in an article at BusinessInsider.
"If you're going to get anything done in business, you need people to respect you.
According to Drake Baer, "Within moments of meeting people, you decide all sorts of things about them, from status to intelligence to promiscuity.
Beth Monaghan weighs in.
"I hate to admit it, but people annoy me pretty regularly," admits Karen Eller in a piece at DumbLittleMan.
Listen to this podcast.
Listen to this podcast.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
Olga Khazan (photo, left), of The Atlantic, covers the topic of "vocal fry.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
According to Jeff Haden (photo, left), "Perspective is a funny thing.
"If you want your big dream bad enough, read these 5 short stories.
David Lazarus (photo, left), business columnist with the LA Times, reports.
John Brandon has mastered his email inbox but "there's one thing [he's] mastered even more than that: spotting a lack of confidence.
On Point, with Tom Ashbrook, covers the topic of "verbal tics" (“I’m just saying.
Take a look at this infographic at elearninginfographics.
"This article looks at strategies you can use to ensure that your use of email is clear, effective, and successful.
Jeff Haden presents each tip and a link to the appropriate TED talk including one by Malcolm Gladwell.
Geoffrey James (photo, left) details the perfect elevator pitch.
This resource is no longer available.
This resource is no longer available.
Dylan Connell (photo, left) shares his "6 things you didn't know about advertising.
Sarah Green interviews Bryan Garner in this podcast at HBR Blog.