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Business in Action, 7th Ed.
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45 Fascinating Business Facts That Will Surprise or Shock You (6743)
This Is How to Bounce Back from Major Mistakes (4415)
What Is a Business Model, and How Do You Pick the Right One for You? (3086)
13 Unusual Ways Sergey Brin and Larry Page Made Google the Company to Beat (2613)
These Stanford Students Made Millions Taking a Class about Facebook (2610)
10 Brilliant Startups That Failed Because They Were Ahead of Their Time (2607)
5 Myths about Strategy (2143)
10 Pieces of Business Advice You Should Ignore (2018)
Star Investor Shares 15 Unconventional Lessons for Aspiring Entrepreneurs (1903)
31 Business Lessons You Usually Learn the Hard Way (1871)
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Business in Action, 7th Ed.
Chapter 1: Developing a Business Mindset
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Appendix B: Conversation Starters–College Health Insurance
Appendix C.: Web 2.0
Chapter 19: How a Company Goes Public
Chapter 20: U.S. Banking Regulation
Appendix A: Contracts
Chapter 18: What Is Financial Management?
Chapter 17: A Review of Financial Statements with Analysis
Chapter 17 : What Is Accounting?
Chapter 15: Retailing 2.0
Chapter 16: What’s Next in Media?
Chapter 14: Product Innovation
Chapter 15: E-Commerce 2008 and Beyond
Chapter 15: Word-of-Mouth Marketing Techniques
Chapter 13: Introduction to Marketing Research
Chapter 13: How to Create Devoted Customers
Chapter 13: Principles of Internet Marketing
Chapter 13: Integrated Marketing + Web 2.0 = 360-Degree Marketing
Chapter 14: Creativity and Brainstorming for New Products
Chapter 14: Product Development Strategy
Chapter 13: What’s Next in Marketing and Advertising?
Chapter 13: Marketing to Generation Y
Chapter 13: Creating an Effective Marketing Plan
Chapter 13: 2008 Marketing Trends and Predictions
Chapter 11: Workplace Etiquette
Chapter 11: Diversity–Does It Really Matter at the Workplace?
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