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Business in Action, 8th Ed.
Table of Contents
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45 Fascinating Business Facts That Will Surprise or Shock You (8665)
This Is How to Bounce Back from Major Mistakes (4702)
5 Myths about Strategy (3461)
The First 2 Stages of Startup Success, and Why Clinging to Them Leads to Trouble (3328)
20 Best Leadership Movies (3292)
Managing a Business (3178)
3 Pitfalls You’ll Encounter When You Run a Business Out of Your Home (3115)
10 Business Lessons You Can’t Afford to Learn the Hard Way (3073)
The Ultimate Guide to Making Smart Decisions (3068)
What Stops Companies from Growing (3032)
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Business in Action, 8th Ed.
Chapter 1: Developing a Business Mindset
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Chapter 20: U.S. Banking Regulation
Appendix A: Contracts
Chapter 18: What Is Financial Management?
Chapter 17: A Review of Financial Statements with Analysis
Chapter 17 : What Is Accounting?
Chapter 15: Retailing 2.0
Chapter 16: What’s Next in Media?
Chapter 14: Product Innovation
Chapter 15: E-Commerce 2008 and Beyond
Chapter 15: Word-of-Mouth Marketing Techniques
Chapter 13: Introduction to Marketing Research
Chapter 13: How to Create Devoted Customers
Chapter 13: Principles of Internet Marketing
Chapter 13: Integrated Marketing + Web 2.0 = 360-Degree Marketing
Chapter 14: Creativity and Brainstorming for New Products
Chapter 14: Product Development Strategy
Chapter 13: What’s Next in Marketing and Advertising?
Chapter 13: Marketing to Generation Y
Chapter 13: Creating an Effective Marketing Plan
Chapter 13: 2008 Marketing Trends and Predictions
Chapter 11: Workplace Etiquette
Chapter 11: Diversity–Does It Really Matter at the Workplace?
Chapter 10: Five Reasons People Resist Change
Chapter 10: Creating a Culture of Accomplishment
Chapter 11: Principles of Human Resource Management
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