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Business Communication Today, 14th Ed.
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Online Persuasion: How to Write to Create Desire (11375)
Infographic: How, When & Where People Share Content (3948)
25 Business Buzzwords That Irritate Your Colleagues (2705)
How to Write for the Web: 23 Useful Rules (2039)
T-Shirt Error Loses Sale (1946)
Tips on Writing a Good FAQ (1938)
Jeff Bezos and the Perfect Memo (1905)
How to Write the Perfect Blog Post: A Complete Guide to Copy (1797)
Writing for the Web (1793)
7 Steps That Will Hook Your Audience Through the Magnetic Force of Fascination (1778)
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Business Communication Today, 14th Ed.
Chapter 14. Planning Reports and Proposals
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Appendix A: Product Liability
Appendix A: Tort Liability and Negligence
Appendix A: An Intellectual Property Overview: Patents, Trademarks, and Copyright
Appendix B: Conversation Starters–College Health Insurance
Appendix C.: Web 2.0
Chapter 19: How a Company Goes Public
Chapter 20: U.S. Banking Regulation
Appendix A: Contracts
Chapter 18: What Is Financial Management?
Chapter 17: A Review of Financial Statements with Analysis
Chapter 17 : What Is Accounting?
Chapter 15: Retailing 2.0
Chapter 16: What’s Next in Media?
Chapter 14: Product Innovation
Chapter 15: E-Commerce 2008 and Beyond
Chapter 15: Word-of-Mouth Marketing Techniques
Chapter 13: Introduction to Marketing Research
Chapter 13: How to Create Devoted Customers
Chapter 13: Principles of Internet Marketing
Chapter 13: Integrated Marketing + Web 2.0 = 360-Degree Marketing
Chapter 14: Creativity and Brainstorming for New Products
Chapter 14: Product Development Strategy
Chapter 13: What’s Next in Marketing and Advertising?
Chapter 13: Marketing to Generation Y
Chapter 13: Creating an Effective Marketing Plan
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