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Business in Action, 9th Ed.
Table of Contents
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Financial Statistics That’ll Shock You (2305)
The 5 Most Important Numbers for Growing a Business (2302)
6 Ways to Make Financial Forecasts More Realistic (1907)
Everybody Should Read This Explanation of Where Money Really Comes From (1885)
How to Offer Customer Financing to Convert More Buyers (1874)
Balance Sheet Analysis – part 2 (1858)
Operating Cash Flow (1847)
7 Examples of the Worst Financial Advice We’ve Heard (1557)
I Spent Nearly 14 Years in Banking, and Here Are My 10 Best Pieces of Advice about Money (1499)
The 12 Worst Money Habits and How to Break Them (1381)
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Business in Action, 9th Ed.
Chapter 15: Financial Information and Accounting Concepts
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Chapter 13: Introduction to Marketing Research
Chapter 13: How to Create Devoted Customers
Chapter 13: Principles of Internet Marketing
Chapter 13: Integrated Marketing + Web 2.0 = 360-Degree Marketing
Chapter 14: Creativity and Brainstorming for New Products
Chapter 14: Product Development Strategy
Chapter 13: What’s Next in Marketing and Advertising?
Chapter 13: Marketing to Generation Y
Chapter 13: Creating an Effective Marketing Plan
Chapter 13: 2008 Marketing Trends and Predictions
Chapter 11: Workplace Etiquette
Chapter 11: Diversity–Does It Really Matter at the Workplace?
Chapter 10: Five Reasons People Resist Change
Chapter 10: Creating a Culture of Accomplishment
Chapter 11: Principles of Human Resource Management
Chapter 11: The Starbucks Story
Chapter 11: Understanding Workplace Diversity
Chapter 9: Six Sigma
Chapter 9: Toyota Production System
Chpater 9: Top 60 Marketing Tips
Chapter 8: Five Dysfunctions of Business Teams
Chapter 8: Why Teams?
Chapter 8: Why Business Teams Go Bad
Chapter 7: Creating a Good-to-Great Company
Chapter 8: Motivation Essentials
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