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Business in Action, 9th Ed.
Table of Contents
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What Is a Business Model, and How Do You Pick the Right One for You? (3207)
The First 2 Stages of Startup Success, and Why Clinging to Them Leads to Trouble (1831)
How to Structure a Business (1773)
Six Fundamental Truths about the 21st Century Corporation (1692)
What Is a Benefit Corporation? (1671)
The Franchise Buyers Guide (1624)
Grow Fast or Die Slow: Why Unicorns Are Staying Private (1594)
Why Uber Will Win in the End (1465)
Tech Startups Come Up With Some Creative Definitions for ‘Profitable’ (1423)
See How Much These Big-Name CEOs Took Home Each Year (1386)
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Business in Action, 9th Ed.
Chapter 5: Forms of Ownership
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Chapter 15: Word-of-Mouth Marketing Techniques
Chapter 13: Introduction to Marketing Research
Chapter 13: How to Create Devoted Customers
Chapter 13: Principles of Internet Marketing
Chapter 13: Integrated Marketing + Web 2.0 = 360-Degree Marketing
Chapter 14: Creativity and Brainstorming for New Products
Chapter 14: Product Development Strategy
Chapter 13: What’s Next in Marketing and Advertising?
Chapter 13: Marketing to Generation Y
Chapter 13: Creating an Effective Marketing Plan
Chapter 13: 2008 Marketing Trends and Predictions
Chapter 11: Workplace Etiquette
Chapter 11: Diversity–Does It Really Matter at the Workplace?
Chapter 10: Five Reasons People Resist Change
Chapter 10: Creating a Culture of Accomplishment
Chapter 11: Principles of Human Resource Management
Chapter 11: The Starbucks Story
Chapter 11: Understanding Workplace Diversity
Chapter 9: Six Sigma
Chapter 9: Toyota Production System
Chpater 9: Top 60 Marketing Tips
Chapter 8: Five Dysfunctions of Business Teams
Chapter 8: Why Teams?
Chapter 8: Why Business Teams Go Bad
Chapter 7: Creating a Good-to-Great Company
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