Business Communication Today, 13th Ed.
Chapter 8. Social Media
Follow these tips to get the most from LinkedIn, including the most appropriate and effective ways to ask for recommendations.
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ClickSoftware’s blog discusses a range of topics on mobile business communication.
Explore 10 blogs from such major brands as Coca-Cola and Disney.
This guide from the Writing Center at the University of North Carolina, Chapel Hill, offers advice on editing and proofreading, and a chance to find errors strategically embedded in the advice itself.
This guide from the Writing Center at the University of North Carolina, Chapel Hill, offers advice on editing and proofreading, and a chance to find errors strategically embedded in the advice itself.
The Human Rights Campaign assesses corporate policies and practices regarding equal rights and opportunities for LGBT employees.
According to Shaban Arora (photo, left), "Marketers today base their strategies on research, trends and past experience.
"Pinterest is becoming an increasingly attractive option for businesses when interacting with customers online.
"Whether it is pinning a desired wedding dress or ideas for decorating a new home, Pinterest is the destination where people plan their futures.
Sarah Perez reports on the topic at TechCrunch.
Lily Herman reports.
According to Alex Malouf (photo, left), "For a pastime that was once considered on the fringe of journalism, blogging is a pivotal online media channel for breaking news, sharing content and developing an audience.
"Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves.
"Instead of privately contacting businesses, consumers are turning to Twitter to voice their issues publicly.
Jodi Harris reports.
"So here's what I want you to do: Challenge yourself to learn something new every day.
"One of the biggest changes in social media marketing this past year has been its emergence as a major player for advertising dollars.
According to Eric Samson (photo, left), "In January 2015, MediaPost reported that CMOs are turning more of their attention toward social media.
"Popular social networks are notoriously careful to not alienate their users, helping ensure that your ads won’t come off as overly intrusive and tiresome.
Chris Lake (photo, left) offers his advice at SearchEngineWatch.
"Think it’s easy to leverage social media to provide customer service to customers?
Knowledge @ Wharton covers the case of Turing Pharmaceutical's CEO Martin Shkreli (photo, left).
Excerpted from the book Netiquette by Virginia Shea.
"Here’s what the experts predict will be the top social media trends in 2016: .