Business Communication Today, 13th Ed.
Chapter 8. Social Media
"I see it often: Businesses hire a blogger, or rely on an existing employee to spearhead their content strategy.
"Over the past decade, marketers have increasingly turned to social-media networks like Facebook and Twitter to create buzz around their products.
"Here are some ideas for making Instagram work for your business, no matter the industry.
Aaron Lee presents tips from 31 experts on social media.
"Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate," writes Justin Lafferty in a piece at AdWeek.
Pam Neely (photo, left) at Scoop.
"Ready to boost your productivity and get better blog posts?
"This week our podcast is with David Allen, author of the classic productivity guide Getting Things Done.
Ian Cleary (photo, left) presents his 19 tips.
"Twitter is one of the best platforms for creating and growing your personal/professional learning network (PLN).
"One of the most noticeable attributes of the millennial/Generation Y and Generation Z workforces is the demand for a digital experience in the workplace that mirrors the digital experience in their personal lives.
"One of the most noticeable attributes of the millennial/Generation Y and Generation Z workforces is the demand for a digital experience in the workplace that mirrors the digital experience in their personal lives.
Aja Frost and TheMuse.
Jeff Bullas reports.
"It’s tempting to simply outsource the blog to an agency and call it a day.
"We asked a few of our more active “twitterati” Milken Educators for their thoughts, then added a handy resource guide to get you on your way.
According to Lisa Evans (photo, left), "These 8 habits are sure to alienate you on social media: .
Ramsay, the Blog Tyrant, weighs in.
"When used carefully, social media can be a useful tool rather than a distraction.
"There’s no denying the fact that social media has changed the face of marketing forever – and one of the most significant ways that it has altered the marketing landscape is the role it has played in the business sales funnel!"
Listen to this podcast.
Listen to this podcast.