Business Communication Essentials, 8th Ed.
Chapter 13. Building Careers and Writing Resumes
"I’m assuming you’ve read a lot of the great resume advice that exists out there (especially right here on The Muse!).
"Despite the fact that hiring managers now ask for a variety of application materials, resumes are still an extremely important part of the process.
"So here's what I want you to do: Challenge yourself to learn something new every day.
"'Um, what is a CV?
"While common mistakes can sink an application, when a letter showed inexperience more than anything else, I tried to put myself in the candidate’s shoes.
"Assuming you work very hard and are not rude, insensitive, or offensive, if you feel you must significantly change the way you speak and act to fit into your company's culture, then perhaps you are in the wrong company.
"Cover letters: They strike fear in the hearts of millions, and just uttering the phrase is enough to make a grown man cry.
Excerpted from the book Netiquette by Virginia Shea.
"Today’s students and career-changers have access to more career planning information than ever before.
Check out these examples of e-portfolios presented by Auburn University.
From brief reviews to online videos, see how content from consumers is reshaping contemporary marketing.
The Data-Driven Marketing Institute is a strong advocate for database marketing techniques.
This resource is no longer available.
Why not make a career of it?
Chain Store Age tracks the latest ideas in retailing formats.
Follow Trendwatching.
The Mobile Marketing Association, whose members include many of the biggest consumer brands in the world, is helping refine the art and science of marketing to today’s mobile buyers.
The nonprofit organization Catalyst conducts extensive research around the world to identify and understand opportunities to improve gender inclusivity in business management.
The National Business Incubation Association has information about incubators and links to one in your area.
B Lab is a nonprofit organization that helped develop the benefit corporation model and offers B Corp certification to companies that emphasize social and environmental values in their operations.
Impact Hub is a global community of local “hubs” that nurture social entrepreneurs.
Case 14.
The free ebook and a pair of PowerPoint templates will help you make more-effective slide-document hybrids.