Business Communication Today, 12th Ed.
Chapter 5. Writing Business Messages
These brief podcasts focus on marketing applications of social media.
"Americans are notorious for using filler words.
"Americans are notorious for using filler words.
Listen to the podcast by Noah Zandan (photo, left).
"In Alec Ross’s new book, The Industries of the Future, he takes a deep dive into the specific fields he believes will shape our economic future, including robotics and the codification of just about everything.
"Wharton management professor Peter Cappelli [photo, left] has spent decades studying the complicated dynamics of employment.
"Wharton's Mary-Hunter McDonnell discusses her research on social activism and corporate political clout.
Take a look at Joe Latta's workout for better business writing.
"A team of neuroscientists have built the most intricate map yet for how the human brain processes language.
"Unfortunately, buzzwords can seriously weaken your persuasive messaging and give an impression of insecurity.
"In today's world of ultratasking and information overload, being concise is more important than ever.
"Have you ever been confused about when to use “a” and “an” before words beginning with “h”?
Christina DesMarais (photo, left) reports.
"Do you think you are a punctuation pro?
"When you write to tell someone no, your message will already disappoint the individual.
"Just about every industry is undergoing some level of digital disruption, and the transformation is only in its infancy, according to McKinsey Digital global leader Paul Willmott, and Jay Scanlan, leader of McKinsey’s Digital Strategy Practice.
"The way you speak not only affects how others perceive you; it also has the potential to shape your behavior.
"Take the guesswork out of writing numbers in your business communications.
According to Lynn Gaertner-Johnston, "Writing that succeeds in college often fails in business.
"People don't have the time or the attention span to read any more words than necessary.
See how the equilibrium point represents a balance between supply and demand.
"Steven Pinker is probably as good an expert to ask as anyone.
The material associated with this item is no longer available, but we invite you to read Jason Nazar's article in Forbes on the same topic, "The 21 Principles of Persuasion.