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Business in Action, 8th Ed.
Table of Contents
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The Sophisticated Marketer’s Guide to LinkedIn (2873)
11 Trends You Should Know about That Will Shape Marketing In 2020 (2554)
How Brand Humility Can Help Drive Success (2349)
3 Tips to Improve the Mobile Experience (2133)
We Asked 3,000 Fast-Food Fans What Chains They Refuse to Eat At. Here Are the 15 Most-Hated Brands in the Industry (2047)
22 of the Most Epic Product Fails in History (1838)
Mapping Your Brand’s Strategic Sweet Spot (1829)
LinkedIn Adds Interest Targeting (1827)
How to Offer Customer Financing to Convert More Buyers (1789)
Your Brand Is Killing Your Business. Here’s What to Do about It (1756)
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Business in Action, 8th Ed.
Chapter 13: The Art and Science of Marketing
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Chapter 4: Lessons in Style
Chapter 4: Importance of Plain Language
Chapter 4: Writing for Business Audiences
Chapter 4: Business Writing Style
Chapter 4: Using the Proper Tone
Chapter 3:: Mind Mapping
Chapter 3: Audience Analysis
Chapter 3: Outlining
Chapter 3: Brainstorming: Getting Ideas Before You Write
Chapter 1: Managing Diversity in the Workplace
Chapter 1: What Is Workplace Diversity, and Why Is It Important?
Chapter 1: Business Ethics
Chapter 1: Embracing Diversity
Chapter 1: Changing the Face of Diversity
Chapter 1: Cultural Awareness and Etiquette
Appendix D: Personal Finance Education
Appendix D: Personal Finance Basics
Appendix d: Personal Finance Primer
Appendix D: 12 Key Elements of Practical Personal Finance
Appendix D: Introduction to Personal Finance
Appendix C: Management Information Systems
Appendix C: Information Security Management
Appendix C: Management Information Systems–an Overview
Appendix A: Copyright
Appendix A: Product Liability
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