In creating your personal brand, it’s important that you have a story.

Whether you’re looking to increase awareness of your personal brand, drive traffic to your website, increase opt-ins, or find new leads, success lies in creating a compelling, consistent message and approaching your audience from multiple angles to circumvent the unrelenting, ambient noise of the competition.

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Roger Parker (photo, left), writing for PersonalBrandingBlog.

Donald Todrin (photo, left), writing for the Entrepreneur section of BusinessInsider.

Heather Huhman takes a look at the online reputation tools asking, "Do they really serve a purpose?

The second episode, where Dan takes a student and remodels her brand from head to toe.