Business Communication Today, 14th Ed.
Chapter 5. Writing Business Messages
"Writing is a skill of minimalism.
"You want to project confidence, competence, professionalism, and self-assurance.
"Sometimes we remember rules incorrectly, adding always or never to them.
Lynn Gaertner-Johnston, in an article at her blog, quotes her marketing mentor Marcia Yudkin - "Whether it's your blog or your weekly/monthly newsletter, avoid relating to your readers as if they've known you for years.
Lynn Gaertner-Johnston warns, "Forwarded emails can threaten professional relationships and reputations.
Sound advice bears repeating.
"Part of becoming a good writer is making use of the many tools and references available.
"The English language is a voracious eater, consuming words and digesting them into whole new things.
"Start by writing short, declarative sentences.
See the infographic.
Cheryl Conner (photo, left) offers assistance.
"According to graphologist Kathi McKnight, your handwriting can communicate more than you may think.
"A dictionary needn’t include every passing bit of slang that sprouts in the morning and withers in the afternoon, of course.
Staples presents 7 reasons why you should be using email in your marketing.
"Follow these steps to land your dream job: .
"Your body language speaks volumes about your mood and attitude.
Chris Weller (photo, left) reports on the topic with an assist from the ideas of Steven Pinker, author of The Sense of Style.
"Even your best ideas mean nothing if no one listens to you.
"Japan is known for its complex rules for social behavior.
"You’re looking at an e-mail you just wrote, and you’re not sure whether you have the right word: Do you want affect or effect?
"Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate," writes Justin Lafferty in a piece at AdWeek.
"As with everything else we do today, technology has come up with a way to make our writing lives easier.
"Business writing used to be simply about communicating — getting information across to others," writes Michael Theriault.