Excellence in Business Communication, 13th Edition
Chapter 15. Building Careers and Writing Resumes
According to Richard Moy, "As hard as it is to believe, there are times when you might get turned down for roles, even after you’ve knocked it out of the park during the interview process.
"I’m going to let you in on a little secret—one of my least favorite things about being a recruiter was reading cover letters.
"I’m assuming you’ve read a lot of the great resume advice that exists out there (especially right here on The Muse!).
"'As a recruiter, I see thousands of resumes, most of which miss the mark,' says Rebecca Barnes-Hogg, a hiring mentor, recruiting strategist and human resources expert.
"Despite the fact that hiring managers now ask for a variety of application materials, resumes are still an extremely important part of the process.
"So here's what I want you to do: Challenge yourself to learn something new every day.
"While common mistakes can sink an application, when a letter showed inexperience more than anything else, I tried to put myself in the candidate’s shoes.
"Assuming you work very hard and are not rude, insensitive, or offensive, if you feel you must significantly change the way you speak and act to fit into your company's culture, then perhaps you are in the wrong company.
"Cover letters: They strike fear in the hearts of millions, and just uttering the phrase is enough to make a grown man cry.
Excerpted from the book Netiquette by Virginia Shea.
"Today’s students and career-changers have access to more career planning information than ever before.
Check out these examples of e-portfolios presented by Auburn University.
From brief reviews to online videos, see how content from consumers is reshaping contemporary marketing.
As the world’s largest retailer, Walmart is using its considerable influence to increase sustainability in the global supply chain.
The Data-Driven Marketing Institute is a strong advocate for database marketing techniques.
This resource is no longer available.
Why not make a career of it?
Chain Store Age tracks the latest ideas in retailing formats.
The Mobile Marketing Association, whose members include many of the biggest consumer brands in the world, is helping refine the art and science of marketing to today’s mobile buyers.
Seth Godin is one of the most widely followed writers in contemporary business, with pithy advice for presenting your business and yourself to the world.
The nonprofit organization Catalyst conducts extensive research around the world to identify and understand opportunities to improve gender inclusivity in business management.
The National Business Incubation Association has information about incubators and links to one in your area.
B Lab is a nonprofit organization that helped develop the benefit corporation model and offers B Corp certification to companies that emphasize social and environmental values in their operations.