Business Communication Essentials, 7th Ed.
Chapter 4. Writing Business Messages
Ben Schott (photo, left) presents his ten words.
"Words are powerful things.
"Last weekend, I was browsing in the Cajun food section at the grocery store.
"With all its accents and dialects, the English language naturally includes variation in sound.
Barbara Pachter (photo, left) reveals common speaking mistakes even professionals make.
"As writers, editors, and PR professionals, we are keenly aware of having to fight for readers’ attention," declares Laura Hale Brockway (photo, left).
Drake Baer presents the case.
"No matter how unselfish you are, you probably still find yourself trying to influence people to do the things you want them to do.
"So, you've decided to move on.
"Brands are trying their hardest to rewire the way you speak--renaming products, what we call ourselves at work, and even how we think about ourselves as customers.
"To explore the psyche of a people, do not look at what they do – look at what they do wrong.
Jeff Haden gives fair warning about word traps.
"Can you diagnose a company's problems by the way it abuses the English language?
Can you guess what's on the list?
The original resource is no longer available.
This brief presentation explains the key points to look for in a balance sheet.
See how researchers segment shoppers based on why, when, and how they shop.
See why carefully identifying target markets is such a crucial aspect of marketing strategy.
Get insider advice on reaching today’s online shoppers.
"John ate a slice of pepperoni pizza, and drank a bottle of beer.
"Fast Company recently attacked the use of "so" at the start of sentences, claiming it insults your audience, undermines your credibility, and demonstrates discomfort with the subject matter," reports Christina Sterbenz.
"You would think every company would prefer to communicate in a way that connects with the audience," writes Lou Hoffman (photo, left).
Sarah Green interviews Bryan Garner in this podcast at HBR Blog.
Christina Sterbenz (photo, left) covers the issue at BusinessInsider.
'Word meanings can shift radically, just like pronunciation,' writes Christina Sterbenz.