"The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant.

"What are the odds that discounting your price is going to lead to a positive customer experience?

"If you want your big dream bad enough, read these 5 short stories.

"What do an insurance company, grocery chain and educational service have in common?

"He doesn't often do virtual reality, but when he does, it's pretty awesome.

According to Crispin Sheridan, "In the last few years, Google has been communicating the need for mobile ready sites.

"Press and marketing might accelerate businesses, but product builds the foundation.

"Humans have radically changed the way we shop and buy since days of Mad Men, but most companies haven't followed suit.

Erica Cerulo covers the topic.

According to Padmaja Ganeshan-Singh, "Here are a few tips that can help you make the most of the six seconds your résumé has with the recruiter: .

"Before giving up on LinkedIn .

"So how do advertisers get a Super Bowl audience to listen up?

"From billionaire Mark Cuban's dad telling him that there are no shortcuts to Lululemon founder Chip Wilson's realization that people actually enjoy helping others, we asked 15 successful entrepreneurs to share the best advice they ever got, discovering the lessons that stick with them to this day.

"If you don't think about what kind of box your spaghetti comes in, you should think again," says Jillian Kumagai (photo, left).

Bryan Eisenberg covers the topic in an article at ClickZ.

"The year was 1829, and times they were a-changing," writes Corinne Bagish in an article at Mashable.

"Believe it or not, it only takes one sentence to turn a great interview into a lost employment opportunity," warns Ken Sundheim.

Lea McLeod discusses negativity and the effect it can have on a job seeker.

"When I was in journalism school we called the failure to mention the most important, interesting, or attention-grabbing elements of a story in the first paragraph of a story 'burying the lede.

Kim Lachance Shandrow speaks with Simon Sinek, one of the most popular TED presenters.

".

"Unfortunately, it seems that many professionals have forgotten the number one rule of networking—and for that matter, one of the most important guidelines for your entire career: The best time to build a network is before you need one.

"Last weekend, I was browsing in the Cajun food section at the grocery store.

"Some studies say you've only got 15 seconds to grab an audience's attention, while others say it's closer to a minute," writes Richard Feloni of BusinessInsider.

"US News asked notable professionals what was the smartest question a job candidate asked them during an interview.