Excellence in Business Communication, 12th Edition
Chapter 7. Crafting Messages for Digital Media
"When used carefully, social media can be a useful tool rather than a distraction.
"There’s no denying the fact that social media has changed the face of marketing forever – and one of the most significant ways that it has altered the marketing landscape is the role it has played in the business sales funnel!"
"Are your visuals driving social media traffic?
"Knowledge seldom takes the place of experience.
Lee Odden (photo, left) covers the topic.
"We need new rules on when you should text, when you should call, when you should email," writes Nicholas Carlson (photo, left).
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
"We asked career, email, and marketing experts to offer their best tips for crafting the perfect email subject line.
"Do you know how you sound in emails?
Matt Rosoff makes the case at BusinessInsider.
According to Todd Wasserman (photo, left), "Facebook announced that it intends to crack down on "promotional content" from brands, citing feedback on Friday from users who complained about too much hucksterism in their News Feeds.
Tessa Wegert (photo, left), gives us "a look at a selection of brands that are embracing the new capabilities of Twitter and using the platform to its full marketing potential, along with tips for ways you as a marketer can do the same for your own business.
TeachersWithApps.
"In this post, seven Twitter power users in the online marketing field share their tips for getting the most out of the popular micro-blogging platform.
This website offers a wealth of advice on producing quality videos.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
"We need new rules on when you should text, when you should call, when you should email," writes Nicholas Carlson (photo, left).
Lee Odden (photo, left) covers the topic.
"Knowledge seldom takes the place of experience.
Dianne Gottsman (photo, left) advises, "As you set out 2014 with fresh goals and resolutions, don't overlook your social media profiles and activity.
"You only have few seconds to capture their attention before your message gets drowned in the sea of updates.
"According to a 2013 HubSpot survey, blogging has overtaken SEO as the number one means for increasing traffic to your website.
"Humans have radically changed the way we shop and buy since days of Mad Men, but most companies haven't followed suit.
Bryan Eisenberg covers the topic in an article at ClickZ.