Business in Action, 8th Ed.
Appendix C: Information Technology
"With this new tool, brand centrality and distinctiveness don't have to be contradictory goals.
"Why do people tell lies in the workplace?
In this video Tony Robbins discusses the topic of rapport.
"Carmine Gallo shares the three simple secrets all inspiring messages share, and how inspiring executives and entrepreneurs tell their brand or product story in a way that's understandable, memorable and emotional.
"More than a century ago, the department store magnate John Wanamaker famously complained about his inability to gauge the effectiveness of the money he spent on advertising.
"There are thousands of different websites that you can leverage to build your own personal brand, but only a few that will give you both the reach and credibility to make a major impact.
"'Shark Tank' investor Barbara Corcoran has met a lot of people in business.
"How do creative people come up with great ideas?
"How do creative people come up with great ideas?
"Negotiation is problem solving.
"Can we break bad habits by being more curious about them?
"With the onslaught of emails we receive every day, it's hard to imagine how anyone could keep up professional email habits at all times.
"This presentation will show the truths and lies of body language deception.
"When people think of advocating for their ideas, they think of convincing arguments based on data, facts, and figures.
"Do you ever find yourself in awkward social situations?
"This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective as reported in Dr.
"Storytelling is an essential leadership skill.
"Career expert and Growth Lab CEO Ramit Sethi [photo, left] shares an easy way to test your business ideas with your friends to see if your idea is something people want.
"Researchers highlighted some key indicators such as bad grammar, spelling and punctuation in posts by trolls.
Marcus Fairs reports.
"Communication, language and style matter in all areas of life.
Here is a YouTube video presented by the Stanford Graduate School of Business on the topic of "how to conduct interviews.
"Whether you've invested in Apple's Mac line or a Windows PC, there are absolutely some worthwhile desktop apps out there to get more out of your computer," says Avery Hartmans (photo, left).
"In the early '90s, anthropologist Robin Dunbar [photo, left] proposed that a human being has the capacity to have up to 150 meaningful relationships.