Business Communication Today, 14th Ed.
Chapter 8. Social Media
Work4Labs has created an infographic named "Mobile Recruiting by the (Surprising) Numbers.
"Social media PR crises hit companies like tornados—out of nowhere and with deadly force," observes Peter Friedman (photo, left).
Dianne Gottsman (photo, left) advises, "As you set out 2014 with fresh goals and resolutions, don't overlook your social media profiles and activity.
"Let’s take a look at the top social media brands as if it was a game of SNAKES and LADDERS.
"Why do you use social media?
"SMS remains the most useful engagement tool on mobile, followed by QR codes, two-way SMS and push notifications according to this new infographic.
"We’ve all seen it.
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"You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
More and more companies rely on the social web to influence customers before the sale and support them after; these statistics explain why social help is becoming so pervasive.
"People are taking to your digital properties with pitchforks and lit torches.
"So we’re taking a stand here," begins Terry Heick, director at TeachThought.
Scott Schwertly (photo, left) explains "how you can play the social card during your next presentation: .
The amazing world of Coca-Cola via an infographic.
The infographic shows you how to maximize your use of Linkedin presence.
Social networking is the #1 activity online.
The Money Chart from Randall Munroe’s webcomic xkcd.
Professor Timothy Coombs talks about the relations between social media and crisis communication.
The folks at BusinessInsider.
Your next job application could require a social media background check.
Social media is not here to save you.
A global bank executive recently described to us a challenge for our times.
According to a recent study by Proskauer, 25% of businesses do not allow social media use at work and 26.