Excellence in Business Communication, 13th Edition
Chapter 6. Writing Business Messages
The material associated with this item is no longer available, but we invite you to read Jason Nazar's article in Forbes on the same topic, "The 21 Principles of Persuasion.
"McKinsey Global Institute director Jonathan Woetzel (photo, left) and MGI senior fellow Anu Madgavkar discuss the economic and ethical reasons why gender equality is a worthy goal.
"To save you keystrokes, here’s the run-down on some of the most common problem words: .
"In a psychology study, researcher Daniel M.
"The fifth anniversary of the Dodd-Frank legislation is an opportune time to resume the debate on whether it has achieved or failed to meet its goal of overhauling U.
"In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas.
"While many people think of LinkedIn as a place only for jobseekers, salespeople and recruiters, LinkedIn can help employees build influence around any business role," says David Fisher for SocialMediaExaminer.
Grammar girl Mignon Fogarty gives the reasons.
Grammar girl Mignon Fogarty answers the question.
"There are few intellectual offenses more serious than plagiarism in academic and professional contexts.
"Associate Supreme Court Justice Elena Kagan recently sat down with lawyer and lexicographer Bryan Garner to give advice on what it takes to be a good legal writer.
In discussing a 2014 handling of rejection emails sent to applicants to John Hopkins University Lynn Gaertner-Johnston writes the following:
"In his excellent book On Apology, Dr.
"What’s the true power of written communication to customers?
"Writing is a skill of minimalism.
"You want to project confidence, competence, professionalism, and self-assurance.
"Sometimes we remember rules incorrectly, adding always or never to them.
Lynn Gaertner-Johnston, in an article at her blog, quotes her marketing mentor Marcia Yudkin - "Whether it's your blog or your weekly/monthly newsletter, avoid relating to your readers as if they've known you for years.
Lynn Gaertner-Johnston warns, "Forwarded emails can threaten professional relationships and reputations.
Sound advice bears repeating.
"Part of becoming a good writer is making use of the many tools and references available.
"The English language is a voracious eater, consuming words and digesting them into whole new things.
"Start by writing short, declarative sentences.
Cheryl Conner (photo, left) offers assistance.
"According to graphologist Kathi McKnight, your handwriting can communicate more than you may think.