Excellence in Business Communication, 13th Edition
Chapter 6. Writing Business Messages
"Want to make a better first impression and engender positive feelings that last a long time?
Nancy Duarte covers a recent speech by Emma Watson given at the United Nations Headquarters.
Drake Baer makes the case.
The material associated with this item is no longer available, but we invite you to read Jason Nazar's article in Forbes on the same topic, "The 21 Principles of Persuasion.
The Writer's Center at the University of Wisconsin, Madison, features an article on the topic of writing clean, concise sentences.
The Lewis Model of Culture is an intriguing way of recognizing different approaches to business.
According to Jacqueline Whitmore (photo, left), "When we’re young, our parents and teachers often instill the importance of saying, “thank you.
"At Business Insider, it's our job to take notes," writes Drake Baer (photo, left).
"A slip of the tongue?
The Writer's Center at the University of Wisconsin, Madison, features an article on the topic of writing clean, concise sentences.
The Lewis Model of Culture is an intriguing way of recognizing different approaches to business.
Ben Schott (photo, left) presents his ten words.
"Words are powerful things.
"When I was in journalism school we called the failure to mention the most important, interesting, or attention-grabbing elements of a story in the first paragraph of a story 'burying the lede.
"Last weekend, I was browsing in the Cajun food section at the grocery store.
"With all its accents and dialects, the English language naturally includes variation in sound.
Eric Barker speaks to Steven Pinker (photo, left) on the subject.
"One of my favourite sources for information and guidelines regarding referencing and citation styles is the Purdue Online Writing Lab (OWL).
Barbara Pachter (photo, left) reveals common speaking mistakes even professionals make.
"Whether it’s academic, corporate, or technical text, or you're simply trying to think of what to scribble on a colleague’s birthday card, writing can be bewildering, tedious work," declares Laura Hale Brockway (photo, left).
"As writers, editors, and PR professionals, we are keenly aware of having to fight for readers’ attention," declares Laura Hale Brockway (photo, left).
Drake Baer presents the case.
"No matter how unselfish you are, you probably still find yourself trying to influence people to do the things you want them to do.
"So, you've decided to move on.
"Brands are trying their hardest to rewire the way you speak--renaming products, what we call ourselves at work, and even how we think about ourselves as customers.