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  1. Chapter 9. Using stories to persuade

    December 29, 2014 by George Dovel
    Learn why stories are usually more effective than plain data when it comes to changing minds...
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    Category: Special: Articles, Special: BCE7 - Students - Learn More, Special: BCE8 - Students - Learn MoreComments Off on Chapter 9. Using stories to persuade

  2. Chapter 9. Best practices in mobile marketing

    by George Dovel
    Get everything you need to know from the Mobile Marketing Association...
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    Category: Miscellaneous, Special: BCE7 - Students - Learn More, Special: BCE8 - Students - Learn More, Special: WebComments Off on Chapter 9. Best practices in mobile marketing

  3. Chapter 8. Communication pros discuss the latest events in crisis communication

    by George Dovel
    The communication professionals at CommPRO explore the good and bad in crisis communication...
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  4. Chapter 6. Telling compelling stories on social media

    by George Dovel
    "We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left)...
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    Category: Persuasive Messages, Social Media, Special: Articles, Special: BCE7 - Students - Learn MoreComments (0)

  5. Chapter 6. Should you email, text, or pick up the phone?

    by George Dovel
    "We need new rules on when you should text, when you should call, when you should email," writes Nicholas Carlson (photo, left)...
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    Category: Email, Special: Articles, Special: BCE7 - Students - Learn More, Telephone Skills, Text MessagingComments (0)

  6. Chapter 6. Ten years later, are business blogs still a good investment?

    by George Dovel
    Lee Odden (photo, left) covers the topic...
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    Category: Corporate Blogs, Special: Articles, Special: BCE7 - Students - Learn MoreComments (0)

  7. Chapter 6. Twitter tips for beginners

    by George Dovel
    "Knowledge seldom takes the place of experience...
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    Category: Microblogging, Special: Articles, Special: BCE7 - Students - Learn MoreComments (0)

  8. Chapter 5. Tips for proofing your papers

    by George Dovel
    The original video is no longer available, but this article provides helpful tips for proofing anything from school assignments to business reports...
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  9. Chapter 4. Expert advice on making technologies usable

    by George Dovel
    Usability experts at Nielsen Norman Group offer dozens of research-based articles on effective communication using mobile devices and other technologies...
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  10. Chapter 4. Practical tips for more-effective sentences

    by George Dovel
    The Writer's Center at the University of Wisconsin, Madison, features an article on the topic of writing clean, concise sentences...
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    Category: Special: Articles, Special: BCE7 - Students - Learn More, Words-Phrases-Sentences, Writing SkillsComments Off on Chapter 4. Practical tips for more-effective sentences