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  1. Chapter 11. Ten tools for creating infographics

    September 27, 2018 by George Dovel
    These online tools (many are free) offer a variety of ways to create infographics...
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  2. Chapter 10. Ten mistakes that make websites difficult to use

    by George Dovel
    Don’t make these common mistakes on your website...
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  3. Chapter 10. Quick tips and easy-to-follow advice from the Chicago Manual of Style

    September 26, 2018 by George Dovel
    The 1000-plus pages of advice in the Chicago Manual of Style for citations and other writing and formatting questions can be overwhelming, but the editors are here to help...
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  4. Chapter 9. Stay on the right side of federal marketing regulations

    by George Dovel
    The FTC’s Business Center has helpful guidance on applying federal marketing regulations in a wide variety of specific situations...
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  5. Chapter 9. Are you persuading or are you negotiating?

    by George Dovel
    Professor Bob Bontempo explains how persuading and negotiating are complementary but distinctly different skill sets...
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  6. Chapter 8. These templates make it easier to turn down recommendation requests

    by George Dovel
    The career expert Alison Doyle offers advice and message templates to help you handle these uncomfortable messages...
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  7. Chapter 8. A great example of a thoughtful, responsible apology

    September 16, 2018 by George Dovel
    When its Twitter chatbot Tay got hijacked and had to be taken down, Microsoft issued an apology that got every note right...
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  8. Chapter 6. Everything you need to know to launch a podcast

    September 11, 2018 by George Dovel
    From refining your goals to measuring your success, here’s how to get started...
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  9. Chapter 6. Get daily tips on using social media in your business

    by George Dovel
    These brief podcasts focus on marketing applications of social media...
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  10. Chapter 6. Proven tips for writing compelling social media headlines

    by George Dovel
    This in-depth guide based on extensive research tells you what works and what doesn't...
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